My Garden Things
eCommerce Integration
Introduction
Last winter we were approached by an entrepreneur who had designed an innovative line of garden tools, and needed a website to not only market the products at a retail level but promote them to international distributors. The client had already developed and sold a successful product line in an unrelated field, and this new venture was the result of her talent for defining needs and creating practical, economical solutions to challenges surrounding the nurturing and harvesting of her own bountiful garden plots.
Challenge
The client specified that the website be simple in design and navigation, and showcase her products neatly while offering an easy-to-use shopping cart and checkout flow. Since these products are not just new generations of existing products but are truly innovations in their market, it was critical that the online identity establish the credibility of the fledgling company and reinforce the quality of the products themselves. Search engine optimization was also a priority, so that people who need the solutions but didn't know the products existed could easily locate them on the Internet.
Solution
Using the professionally designed logo and high-quality product shots the client provided, Southern Web Group created a custom WordPress theme for MyGardenThings.com and implemented WP Commerce to provide seamless ecommerce functionality using Google Checkout. WordPress allows the client to update content on the site, blog about her experiences at home and garden trade shows, and add new product images, descriptions and pricing when relevant.
Results
Our client has been delighted with the performance of WordPress as a blog platform, CMS and highly adaptable shopping cart solution that was ideal for her new online business. As the product line grows, WP Commerce can scale with it and easily manage many more products and variations than were needed at the time of site launch.
