The Finley Firm, P.C.
Content Management System
Introduction
The Finley Firm, P.C. is a law firm based in Atlanta, Georgia. With offices in Atlanta and Columbus, Georgia, and Birmingham, Alabama, they provide civil litigation services throughout the states of Georgia, Alabama and the southeast region. The firm represents clients ranging from Fortune 500 companies to small businesses in areas such as worker’s compensation, environmental litigation and commercial litigation.
Challenges
After our initial redesign consultation, these client priorities were apparent:
- Update site look while maintaining professionalism
- Introduce new logo and brand identity
- Create a tasteful Flash element to quickly engage & inform users
- Establish credibility as national and regional law firm
- Implement a content management system that allows the client to make updates
to any page of the website, including dynamic content areas
Solutions
The design was based upon the firm's new brand and color scheme, while constantly keeping in mind the need for professionalism and clean delivery of information. Through use of site mapping, usability analysis and implementing an appropriate content management solution, our team delivered a content-rich website in an elegant layout appropriate for an attorney practice, and gave the firm's staff control over the content.
"I was looking for a group that would listen to my ideas and help me create a professional yet user-friendly website to help market our firm. Southern Web Group created a website that was beyond my expectations. It was the most enjoyable experience working with them. I would highly recommend Southern Web Group to anyone that is looking for a talented and professional team."
Vanessa Z. Williams
Marketing Director
SWG recommended a customizable content management system, ExpressionEngine, to allow site administrators to change nearly every content area of the site without breaking the dynamic functionality or layout. ExpressionEngine’s powerful template module enables the creation of new pages without the assistance of web designer, and maintains consistency with the site's overall look and feel.
Results
- Custom site design utilizes fresh client assets for consistency
with online and offline marketing materials - CMS delivers content in multiple locations on the site and allows
client to update as frequently as necessary - New business leads for the firm are generated through optimized
website content
