Our recent entries discuss the importance of having a business newsletter. In the modern business arena, newsletters keep you connected with clients and prospects. Providing useful information makes you a valuable resource people trust. Newsletters can also be shared, making it easier for others to spread the word about your services.
So what makes a newsletter campaign work? There are several ways to make your newsletter more effective so it stands out from the competition
Provide valuable content. Plenty of competitors use the same tired, reworked content. Make sure your newsletter provides fresh content people won’t find elsewhere.
Use a structured, easy-to-follow format. Cluttered newsletters are difficult to follow. Links should be locatable and working. Avoid using oversize images that take extra time to download. Clients will read your newsletters if they can quickly peruse them for valuable information.
Avoid capitalization, exclamation points and puffery. Newsletters with excessive capitalization and exclamation points look unprofessional. Steer clear of puffery and false claims that may challenge your legitimacy.
Use a compelling subject line. Summarize your newsletter with a catch phrase in the subject line. Ways to grab attention include asking a question, establishing a need and creating mystery.
Present pertinent information right away. The beginning of your newsletter should summarize its contents. Pertinent facts should be presented immediately to draw your readers’ attention.
Include a call to action in your newsletter. Your newsletter should provide a call to action for clients to answer, such as clicking a link or requesting additional information. Make it easy for readers to take action.
If all this seems overwhelming, there are professional newsletter services that can do all the work for you. Developing an effective newsletter equals greater credibility and profits in today’s competitive business world.