Continuing our “5 Things” series, we’re taking a look at web hosting. While there are many factors to consider in a web host, here are a few important factors that you shouldn’t miss:
- Free Web Hosting vs. Not-Free Web Hosting
Several companies offer free Web hosting services, often sustained by advertisements, but users can expect relatively limited services. Paid Web hosting providers are more likely to have the expanded bandwidth, backup servers and features necessary to provide its users’ websites with more uptime and accessibility. - Backups
Investigate the backup and security policies of potential Web hosting providers. How often do they backup? How long is backup data stored? You want to guarantee that your website is protected on a daily basis in the event of a server crash or unexpected high volume of downtime.Tip: As a rule, you should request a copy of your website from your web developer. In the event that you part ways with your web developer, you’ll want to make sure you have access to all your files.
- Commitment Periods
Carefully consider commitment periods when selecting a Web hosting service. Many companies offer discounts and rate reductions in order to draw customers into extended contracts. This most often becomes an issue for business owners if the provider’s services fall short in attaining desired results. - Compare Features
Research the features offered by different Web hosting providers before selecting the best one for you. Compare and contrast email options, subdomain additions, technical support departments, domain name registration options, account activation timeframes and conversion tracking tools. - Know Your Needs
Some Web hosting companies have only the ability to support basic web programming, such as HTML and static Web pages. For many businesses, the ability to hold more advanced programming, such as PHP, SQL database operations, Flash animation and secured payment functionality is essential. Have an understanding of what your company’s needs are, and let them be a determinant in selecting the proper Web hosting provider.

