Archive for the ‘Web Hosting’ Category

5 Things You Should Know About Web Hosting

Saturday, February 13th, 2010

Atlanta web hostingContinuing our “5 Things” series, we’re taking a look at web hosting.  While there are many factors to consider in a web host, here are a few important factors that you shouldn’t miss:

  • Free Web Hosting vs. Not-Free Web Hosting
    Several companies offer free Web hosting services, often sustained by advertisements, but users can expect relatively limited services. Paid Web hosting providers are more likely to have the expanded bandwidth, backup servers and features necessary to provide its users’ websites with more uptime and accessibility.
  • Backups
    Investigate the backup and security policies of potential Web hosting providers. How often do they backup? How long is backup data stored? You want to guarantee that your website is protected on a daily basis in the event of a server crash or unexpected high volume of downtime.

    Tip: As a rule, you should request a copy of your website from your web developer.  In the event that you part ways with your web developer, you’ll want to make sure you have access to all your files.

  • Commitment Periods
    Carefully consider commitment periods when selecting a Web hosting service. Many companies offer discounts and rate reductions in order to draw customers into extended contracts. This most often becomes an issue for business owners if the provider’s services fall short in attaining desired results.
  • Compare Features
    Research the features offered by different Web hosting providers before selecting the best one for you. Compare and contrast email options, subdomain additions, technical support departments, domain name registration options, account activation timeframes and conversion tracking tools.
  • Know Your Needs
    Some Web hosting companies have only the ability to support basic web programming, such as HTML and static Web pages. For many businesses, the ability to hold more advanced programming, such as PHP, SQL database operations, Flash animation and secured payment functionality is essential. Have an understanding of what your company’s needs are, and let them be a determinant in selecting the proper Web hosting provider.

What Type of Personality Does Your Blog Have?

Thursday, March 26th, 2009

You have a fabulous idea for an online business. You registered a catchy domain name, found reliable web hosting, put together a stellar website design and linked it to an awesome WordPress blog. Now that you defined your target market, you’re ready to take the Internet world by storm, right? Well, maybe not.

Much like people, websites and blogs have their own “personality”. The language we use reflects what motivates and interests us. The key is to figure out the patterns that interest various personalities as they relate to your brand, product and content. In other words, if you’re not talking your visitors’ language, you’re not likely to experience major success.

The research surrounding these personality variables is called psychographics. Let’s consider the Wikipedia definition: “In the field of marketing, demographics, opinion research and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests or lifestyles. They are also called IAO variables (for Interests, Attitudes and Opinions).”

So how can you find out more about the current personality of your blog? Check out a new tool called Typealyzer. The website is dedicated to a research project about how the language reflect our psychological type. By entering your blog address at the Typealizer website, you find out your blog’s “personality”. This useful info lets you know if you are reaching your target market or just striking out in another direction.

Now that an increasing amount of business is done online, your website and blog have to speak to people. In days gone by, you would personally make the presentation made on your website today. Think about if you had to speak to your prospective customers face-to-face. What would they want to know? What are their interests? How can you be more approachable and likable?

If your blog doesn’t have the sparkling “personality” you want, let the experts at Southern Web Group perform a website review analysis. We will help you tweak your website design and create a custom WordPress blog to really speak to your visitors. When your blogs speaks in a language your customers understand, you’ll see profits soar.

Southern Web Group Holiday Hours

Thursday, December 18th, 2008

Southern Web Group is dedicated to providing outstanding customer service throughout the year. From superior web design to effective newsletter campaigns, we’re ready to help you improve your online business opportunities every step of the way.

During the holiday season, Southern Web Group will be taking a brief break to close our doors from December 24 to December 28. Southern Web Group will also be closed on January 1, 2009 to celebrate the New Year.

Southern Web Group looks forwarding to offer superior service in the new year to make it your most profitable ever. As the new year approaches, consider these updates to increase the success of your online business ventures:

  • have your website reviewed to make sure it’s still doing its job;

  • update your website design for modern appeal in a competitive marketplace;

  • register a domain name and establish a new sister website for your current business;

  • review your web hosting services to ensure total reliability for your customers;

  • employ the latest resources to get rid of spam;

  • use SEO techniques to get your business noticed;

  • make sure SSL certificates are up-to-date so customers feel secure to pay online;

  • establish a WordPress blog and company newsletters to stay in touch with business contacts; and

  • schedule website marketing seminars for the year ahead.

Everyone at Southern Web Group wishes you and your associates, friends and family a happy, healthy holiday season. We also extend our sincere wishes for a wonderful, prosperous New Year to all.

Celebrate Cyber Monday With Web Hosting Gifts

Monday, December 1st, 2008

Cyber Monday

For years, the day after Thankgiving has been referred to as “Black Friday” because this is the time when retailers go from the “red” to “black” in their accounting books.   Because of the hectic shopping pace on Black Friday, many people are opting for the safety and convenience of shopping online on Cyber Monday.

Now that everyone is using the web, Cyber Monday is the latest holiday tradition.  Online retailers offer discounts and special package deals to celebrate Cyber Monday.  More people than ever before feel safe shopping online thanks to updated SSL certificates and secure online environments.

This year, why not give practical gifts instead of another box of candy or novelty necktie?  Web hosting and web design are gifts that keep on giving all year round.  Your friends, family and co-workers will thank you long after Christmas for these thoughtful, profitable presents.  Here are a few Cyber Monday ideas to get started:

- give the gift of a domain name to someone who is looking to start their own online enterprise but hasn’t gotten it off the ground;

- reliable web hosting is a great gift that both beginner and experienced webmasters will appreciate;

- web design is a perfect gift for someone who has been putting off creating a website because they simply lack direction;

- if you know someone with a well-established website, consider giving them the gift of a professional website review to find out techniques to improve profitability in the New Year; and

- other gifts for established website owners include marketing packages to promote their business through newsletters and SEO methods.

The gift of a functional, SEO website with reliable web hosting is unique and makes you stand out from the crowd.  For many people you care about, encouraging an online business could be the lifeline they need.  Many folks today are struggling to make ends meet and an online business can help them payoff bills to attain financial freedom.

Instead of rushing around to the malls and dealing with endless returns after the holidays, shop online.  Web hosting and web design are gifts that give your friends, family and co-workers an opportunity become more profitable and successful in the New Year.

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