If you buy and sell real estate, you need an IDX website to compete in a constantly changing marketplace. IDX stands for “Internet Data Exchange”, which is commonly referred to as Broker Reciprocity. Real estate agents have the ability to put Multiple Listing Service (MLS) results on their websites to offer the latest choices to potential buyers.
The majority of people shopping for homes today use the Internet to find their new house. According to the National Association of Realtors®, 73 percent of homebuyers viewed a home or drove by it as a result of using an Internet site and 57 percent walked through a house they viewed online. If you aren’t harnessing the power of the Internet to sell homes, you’re losing potential sales to the competition.
Buyers demand modern search tools from their agent and their brokerage. Further, sellers expect the agents who represent them to use the Internet to effectively market their homes. IDX websites give MLS participants the tools to display each others’ listings on their own websites. Without these critical tools at your fingertips, you lose both home buyers and sellers.
To realize full success as a real estate agent, you need an interactive website. The days of depending solely on a storefront office and newspaper ads have gone by. Reliable web hosting is the foundation so customers have 24/7 access to real estate listings. A navigable website design ensures ease of use for your visitors so they don’t surf over to the competition. Adding MLS listings makes you a valued resource providing the most updated information about the local real estate market.
Let the experts at Southern Web Group provide these powerful tools on your website for a very affordable price. For a $50 setup charge and just $50 per month, you gain access to an IDX website agent package that includes property search, featured properties, sold/pending properties, open homes, property organizer, email updates registration, mortgage calculator, home valuation request (CMA) and contact form. With this package, 1 agent gain up to 5,000 uses per month and one MLS Board. Other packages are available for larger brokerages.
Southern Web Group will also perform a comprehensive website design review for a small additional fee. Ensure you’re making the most of your online real estate when you let the professionals at Southern Web Group analyze your current website.
