Southern Web Group creates websites that offer an effortless user experience, achieve high rankings on the major search engines, and promote your business and brand to your target audience. Our highly skilled web design team translates your message into the digital language of content, functionality and images essential to building sites that bring visitors back again and again.
We strive to balance the marketing goals of our clients with website design best practices and the latest in online technology, while adhering to established brand guidelines to ensure a uniform public identity. Our fields of expertise range from optimizing visual design to maximizing the impact of innovations in Internet technology, and from search engine-friendly content development to online ad campaign management. By working closely with our clients to assess their goals, target market and budget, we craft websites that put your company on the virtual map.
The Design Process
Our approach begins with an analysis of your market’s potential, your competition and your customers. We review existing marketing materials and strategy and retain the best assets as design cues used in the new website design. We visit other websites, both in your business space and beyond, to take inspiration from the elements we find most compelling and suitable for your online identity. Finally, we create a wireframe (similar to a blueprint) for layout of different pages and build the design from there.
Vision and Experience
Every website you see is a hybrid creature, built by utilizing the talents of skilled designers who understand the delicate balance between aesthetics and technology. The Southern Web Group design team boasts an extensive background in Internet languages such as HTML, CSS, XHTML, PHP, and DHTML as well as disciplines such as graphic design, journalism and even fine arts. After we create a blueprint of the site, our experts embellish the layout with color, typography, images and animation to arrive at the appropriate interactive experience for your visitors.
Our advanced Content Management Systems (CMS) and custom development options expand your website’s ability to offer your prospects and customers current information in an attractive online environment. Innovations like social media, mobile phone applications, email newsletters, polls and interactive maps keep visitors engaged and enthusiastic about your web presence.