So, what is Chuice? Chuice is a a “chewable juice” — a blend of over 45 fruits, vegetables, herbs, nuts and seeds. The nutritional meal replacement company asked us to develop an eCommerce store for their growing clientele so that both wholesale and retail customers could order online and have their Chuice delivery sent to a participating fitness center or retail store.

Client’s Name: Chuice

Location: Atlanta, Georgia

Services Provided: Professional design, LemonStand eCommerce, custom delivery content management system

Website Link: chuice.com

It’s okay though, because there is one sure-fire way to always stay on top: build your brand.

Building a brand doesn’t mean create a new logo. There is a lot that goes into creating a brand, and if done correctly, links will get built naturally. Doing things like providing educational, valuable content on a consistent basis will build followers who want to share that content.

Check out this infographic that depicts the steps you should implement when building a brand.

An infographic on How to Build an Online Community by the team at Mack Web Solutions

The key to increasing your SEO value lies in finding a great SEO service provider who can offer you knowledge and expertise while properly explaining their plan for you. A great SEO company will find themselves always evolving with the industry and finding new and innovative ways to help improve your site.

WebiMax is a leading international Internet marketing company that specializes in SEO and its faucets including social media, PPC, web design and brand management.

Then there are even those businesses who have tried pay per click marketing only to fail to demonstrate a positive ROI.

Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind we have put together this infographic to expose the common pitfalls of pay per click marketing and to help you avoid them at all costs.

[Click to enlarge]

[Source: TechWyse Internet Marketing]

Ryan has been the Paid Search Manager at Techwyse for 2 years with specialization in Search Engine Marketing platforms such as Google Adwords, Bing, Google Analytics, Facebook and LinkedIn. Follow @TechWyse on Twitter for more paid search insight.

Long-time clients, the Debbie Leonard Group, asked us to help give their website a facelift.  By widening the site and giving the team a fresh new aesthetic, this real estate team now has a website that showcases their strengths.

Client’s Name: The Debbie Leonard Group

Location: Atlanta, Georgia

Services Provided: Professional web design, IDX integration, content management system and cloud web hosting.

Website: debbieleonard.com

Open Sans – Google Fonts

Open Sans is a very clean font available for free at Google Fonts.  It was designed for the web, which has become a very important aspect to think about when selecting fonts for your site. With people viewing your site on such a wide variety of devices nowadays, it’s important that your text always shows as crisp and clean and possible, which is definitely the case with Open Sans.

Noto Serif – Google Fonts

Noto Serif is another great font available at Google Fonts. This is another one that was designed for the web, and it was designed by Google. They placed a high importance that Noto Serif shows it’s best face on every device and every language, so you can be sure your site will show up nicely just about everywhere.  Noto Serif itself looks great at larger sizes and has several weights, so it could easily be used as a heading/accent font but is also very readable at small sizes so it works for content as well.

Mission Gothic – Lost Type Co-op

Mission Gothic is a great font that works great for headlines and as an accent font in general. Recently released over at Lost Type Co-op, Mission Gothic is versatile sans that comes in five different weights in regular and italic styles. This is a font that actually looks good in all 10 styles, unlike so many others where the bold version appears to added in at the last second. Unfortunately it’s not available as a ready-to-go web font, but if you head over to FontSquirrel.com (a great web font generator) you’ll be ready to go in no time.

Fjalla One – Google Fonts

This one is a display only font from Google Fonts, meaning it’s a font that you should only use for headings and at larger sizes. Fjalla One is a chunky font but it is also tall, which gives it a playful feel that’s still easy to read. This is another font that was developed for use on screen, so it looks very good at all sizes and is a pretty flexible display font to work with, especially on blogs or sites that are a little more laid back.

Libre Baskerville

Libre Baskerville is a modern take on a classic font, optimizing a couple of things so that it shows up well on modern devices.. The font was actually designed by Pablo Impallari but is now available at Google Fonts as well. As Pablo puts it on his website, “Libre Baskerville is webfont optimized for web body text (typically 16px). It’s based on 1941 ATF Specimens, but it has a taller x height, wider counters and minor contrast that allow it to work on small sizes in any screen.” Basically, all that means is that it shows up very nicely on your desktop, your tablet, and your phone.

There are a billion fonts out there nowadays, and a lot of them are great – but even more of them aren’t any good at all. Be careful when choosing your web font, and keep in mind that in today’s world you need to make sure that it shows up the same everywhere (computer, phone, refrigerator…) because unfortunately fonts sometimes don’t show up anything like they are supposed to.

What’s your favorite new web font? Be sure to let us know in the comments.

Jack Nycz is a front-end web developer at Southern Web Group.  

Since 1981, Trinity Title has been specializing in commercial real estate title matters.  They tasked us with creating a new website that would represent the firm well for years to come.

Client’s Name: Trinity Title Insurance Agency, Inc.

Location: Decatur, Georgia

Services Provided: Professional web design, cloud-based email solution & content management system

Website: trinitytitle.com

For the past four weeks, we’ve sponsored an Amazon.com gift card giveaway using the loyalty service Punchtab.

By the time the giveaway ended yesterday, we received 5,534 entries from many countries around the world.

Here’s a list of our three winners (in no particular order):

• Michelle Gonzales
• Jenny Ham
• Conor Shearer

Congratulations to our winners who received their $50 Amazon.com gift cards today.

How do search engines know what is in the video?

Rich snippets are the most popular way of getting video rank in search results. If you are using YouTube, this is done automagically, based on the title and description you provide. You can read about rich video snippets and how they help with video SEO here.

Is a short snippet enough at telling Google what the video is about?

Let’s quickly remember. SEO works primarily by using keywords (ranking is not solely based on content of course, but it is still the most major factor). The more meaningful keyword dense content you have on your page, the higher your website will rank if you do everything right. A typical 5-minute video would contain about 700 spoken words. That’s a lot of content when you think about it in written format (i.e this article is about 500 words). For the written equivalent, search engines will have a lot of opportunity to tell what the content is about and if it is beneficial for the end user. But with the snippets, all you have is 160 or so words in the description and a short title. This reminds me the days where the biggest ranking factor for a webpage was the keywords in the meta tags, which are not even considered by most search engines anymore. Snippets may be an important and powerful factor today, especially since search engines seem to favor video content, but that’s not going to last for long.

Video transcription to the rescue!

Transcription is the written format of spoken text. It has been around for a very long time and was (and still is) mostly used for court hearings and in the medical field. As online videos become more and more popular and started playing a major role in search engine rankings, content marketers realized the opportunity. Transcribing your video is the easiest way to tell search engines what your video is exactly about. This is perhaps one of the major reasons why SEOmoz adds full transcription text under each of their Whiteboard Friday videos. If my video page only has the snippets and a few tags to describe the video while yours contain the entire transcription, you’re a lot more likely to get a higher placement in rankings, with everything else being equal.

With video transcription search engines will have the opportunity to index all the words in your video. This is a major compliment to what rich video snippets provide. And if the two comply, you have a golden match for Google. Not convinced yet? Video transcription will also make your video accessible to people with hearing difficulties as well as foreign watchers. It is a lot easier to read a language you are not fluent with than listening to it.

Emre Akkas is with Globalme Language & Technology. Globalme provides a variety of media localization services including video transcription, voice over dubbing and subtitling. 

We delivered a professional and clean redesign for the Peacock Sales Company of Atlanta, Georgia.

Client’s Name: Peacock Sales Company

Locations: Atlanta, Georgia

Services Provided: Professional web design & content management system

Website: peacocksalesco.com