Category Archives: Search Engine Optimization

Build a Brand, Not Links

As we all know, SEO has changed significantly over the years, and will continue to change as the search engines evolve and get more intuitive. A lot of SEOs adapt after each update and start using tactics they know will be successful.. However, the problem there is we never know which actions might cause a penalty when the next update hits.

It’s okay though, because there is one sure-fire way to always stay on top: build your brand.

Building a brand doesn’t mean create a new logo. There is a lot that goes into creating a brand, and if done correctly, links will get built naturally. Doing things like providing educational, valuable content on a consistent basis will build followers who want to share that content.

Check out this infographic that depicts the steps you should implement when building a brand.


An infographic on How to Build an Online Community by the team at Mack Web Solutions


The Basic Elements of SEO

Like interlocking gears, your SEO strategy requires regular maintenance to keep improving your site and page ranking. Web analytics, keywords, content, site architecture, usability, link building, and site optimization all play an important role in the success of your website and aid in increasing SEO value. Site optimization is not something that happens overnight – as mentioned above, it takes time and regular maintenance to increase your page ranking. While one aspect of SEO such as link building will help increase your site’s SEO value, it takes all of the elements to work together as a unit in order for your site to reach its fullest ability.

The key to increasing your SEO value lies in finding a great SEO service provider who can offer you knowledge and expertise while properly explaining their plan for you. A great SEO company will find themselves always evolving with the industry and finding new and innovative ways to help improve your site.

WebiMax is a leading international Internet marketing company that specializes in SEO and its faucets including social media, PPC, web design and brand management.


How Video Transcription Can Help SEO

SEO is the process of optimizing your website so that it becomes search engine friendly. But how does this apply when you embed a video on your site? There is no content or keywords so how do search engines actually rank a page which contain a video?

How do search engines know what is in the video?

Rich snippets are the most popular way of getting video rank in search results. If you are using YouTube, this is done automagically, based on the title and description you provide. You can read about rich video snippets and how they help with video SEO here.

Is a short snippet enough at telling Google what the video is about?

Let’s quickly remember. SEO works primarily by using keywords (ranking is not solely based on content of course, but it is still the most major factor). The more meaningful keyword dense content you have on your page, the higher your website will rank if you do everything right. A typical 5-minute video would contain about 700 spoken words. That’s a lot of content when you think about it in written format (i.e this article is about 500 words). For the written equivalent, search engines will have a lot of opportunity to tell what the content is about and if it is beneficial for the end user. But with the snippets, all you have is 160 or so words in the description and a short title. This reminds me the days where the biggest ranking factor for a webpage was the keywords in the meta tags, which are not even considered by most search engines anymore. Snippets may be an important and powerful factor today, especially since search engines seem to favor video content, but that’s not going to last for long.

Video transcription to the rescue!

Transcription is the written format of spoken text. It has been around for a very long time and was (and still is) mostly used for court hearings and in the medical field. As online videos become more and more popular and started playing a major role in search engine rankings, content marketers realized the opportunity. Transcribing your video is the easiest way to tell search engines what your video is exactly about. This is perhaps one of the major reasons why SEOmoz adds full transcription text under each of their Whiteboard Friday videos. If my video page only has the snippets and a few tags to describe the video while yours contain the entire transcription, you’re a lot more likely to get a higher placement in rankings, with everything else being equal.

With video transcription search engines will have the opportunity to index all the words in your video. This is a major compliment to what rich video snippets provide. And if the two comply, you have a golden match for Google. Not convinced yet? Video transcription will also make your video accessible to people with hearing difficulties as well as foreign watchers. It is a lot easier to read a language you are not fluent with than listening to it.

Emre Akkas is with Globalme Language & Technology. Globalme provides a variety of media localization services including video transcription, voice over dubbing and subtitling. 


What is Google Analytics?


Google Analytics is a free website statistics service offered by the search engine giant Google. With Google Analytics installed on your website, you are able to track the number of visitors your website receives, where those visitors come from and what they do once they are on your site. With this type of valuable information in your possession, you are able to make smarter business decisions about your website.

How to Use Google Analytics

Knowing how to properly use Google analytics will help you get the most out of this free service. The first step you will need to take is to install the tracking code you are given when creating your account within the header tag of every page on your website that you want to track with Google Analytics. With this code in place, you will immediately start to receive data pertaining to your website that you can then use to analyze your traffic and business goals.

Once the tracking code is installed on your website, you will want to familiarize yourself with the Google Analytics interface. Becoming familiar with the interface will enable you to utilize all of its features while you learn more about your website’s visitors and where they are coming from.

One specific feature of Google Analytics that you will want to incorporate with your website is the goal tracking. Since your website should have a very specific conversion goal in place already, you can create a “goal” within your analytics account to see how well your efforts are helping you reach these goals. By tracking all of the conversion funnels you have on your website with Google Analytics, you will be able to see exactly where you are losing your visitors along the conversion process, allowing you to correct any mistakes you are making.

Benefits of Using Google Analytics

While there are several different website statistic services you can use, Google Analytics remains among the best options. One reason why Google Analytics is superior to other services is that it is free and very easy to set up. It does not take a lot of money or technical knowhow in order to set up a Google Analytics account. Also, once you have your account set up and tracking your website, it is very easy to navigate the backend interface and truly discover what your website traffic is doing.

Another benefit associated with Google Analytics is being able to see where your website’s traffic is coming from and whether or not that specific traffic is generating any conversions. When looking at your website’s statistics with Google Analytics, you can drill down into a very specific type of visitor. If your website receives a lot of traffic from one specific keyword or source, you can track the number of conversions that traffic generates for your business. If a certain traffic source has an excellent conversion rate, you can then focus your efforts on obtaining more traffic from that source.

Being able to make these kinds of informed business decisions is why it is so important for every business to install Google Analytics on their website. If you do not know where your website’s traffic is coming from or what people are doing once they are on your website, you have no way of knowing what the best changes to make to your website are.