Have you ever used your phone or mobile device to access a website? Most users would answer, “Of course.”
Internet capabilities are very useful features of smartphones, but there is a one problem— often when websites are built, they are built to display optimally on a much larger screen. Because of this, there are often irritating issues between desktop versions of websites and the mobile devices on which they’re accessed.
The solution: a mobile website. There are several reasons, especially as a business owner, you need a mobile website—here are just five.
- Positive user experience
As a business, ensuring positive user experience is paramount to your success and future growth. You want users on mobile devices to enjoy easy navigation and scaled, quickly accessible content. You should never force them to zoom in and out in order to locate information or view your site in its entirety. Your website should be compatible with the device accessing it, and the only way to ensure this to invest in a mobile website.
- Save time, data and money
Many mobile device users monitor their data usage, and it’s aggravating when a traditional website takes a long time to load. It takes time and expends more data—thus becoming more expensive—than desired. Specially designed mobile websites will load in a timely fashion and correctly, which not only saves data, it also contributes to the overall user experience. The speedier the website loads, the faster users can locate the information they’re seeking.
- Search Engine Optimization
Search engines now offer mobile-specific search results. Another reason you need a mobile website is the fact that it helps you get listed and recognized in mobile search directories. Websites are scoured and indexed based on several factors, and the algorithms of search on smartphones and other mobile devices vary from those used by traditional desktop searches. To help your business appear higher and more relevant in mobile device searches, it is imperative you optimize through a mobile website.
- Improved functionality
There are several pieces of software and website attributes that simply don’t function (or, don’t function well) on smartphones and mobile devices. For example, Flash may not be supported or recognized by both search engines and most mobile browsers. Images may display awkwardly or not at all. In fact, there are commonly recognized mobile website and browser standards you should adhere to in order to help your site operate optimally.
- Potential to increase revenue
As a business owner, your ultimate goal is to generate income and grow your operation. To do this, you must constantly gain new customers and actively market your company. With over half of the adults in America owning a smartphone and the vast majority of people starting their search for products and services online, you truly can’t afford to have an inferior mobile website. You need to have the ability to easily advertise, utilize social media and give potential customers the most convenient Web experience possible when they visit your site, regardless of the device they use to do so.
To find out more about creating a mobile version of your website, contact Southern Web Group for more information.