You have an outstanding website design attracting an ongoing stream of steady traffic. Your visitors take action by requesting your newsletter. You’re on your way to online success, so why do you need to have your own business blog?
A blog keeps you in touch with your visitors. You actually speak to your clients without making the effort to contact each person individually. Consider these top five reason why your business needs its own blog:
Get people to talk about you. When you constantly update your blog, you give people something to talk about. Offering the latest news, real estate listings and updates makes you a valuable resource. People will share what you have to say with others. Word of mouth is one of the most effective ways to advertise.
Advertise your offerings. A blog is a low cost way to continually advertise your business. Direct people to your newsletters, consulting services, ebooks, real estate listings and affiliates through your blog updates. A blog gives you the opportunity to talk about all your offerings in a casual, friendly way that really speaks to your clients.
Become a valued resource. Provide original information people can’t get anywhere else. Do meaningful research to add another level to your services. Clients and other people in your industry will look to your blog to find out the facts, making you an expert in your field.
Connect with people. Your blog should be useful, informative and personable so people feel connected. Tell visitors about your business and your latest happenings. Your blog keeps clients ‘in the loop’ about what you’re doing even if you’re away from the office.
Reflect industry changes. As changes occur within your industry, your blog is an easy way to let clients know. If your business policies change, you can also post an entry on your blog to keep clients apprised.